Info Marketing Processes For Newbies

In Part 1 of this extended article I outlined a very, very simple view of what's involved. Now, about that wall I mentioned earlier.

The Gurus' Advantage.

Well, as I see it, it's not that they're a great deal smarter or harder working (or better looking) than you are. The reasons that the "gurus" and established players in the information marketing arena seem to make their millions so effortlessly are twofold.

#1. They were early. And...

#2. They now get other people to do the "hard work".

#1. The Early Bird.

They were there early enough to get the best seats in the house. By that, I mean that they started when marketing over the internet was in its infancy.

People back then were hungry for knowledge about this new "open-to-all" marketing channel. And there were relatively fewer suppliers of suitable information products. So it was relatively easy to create basic products that were instantly in high demand. This allowed them to get a high and fast return on the investment of their time.

Don't get me wrong. I'm not knocking them for it. They blazed the trail, and they were entitled to the rewards.

#2. Outsourcing.

Because they've built up their financial resources, they can now afford to get someone else to do the time-consuming basics on their behalf. This leaves them free to concentrate on the bigger picture.

The rest of us are struggling to catch up. And we never really will. Because in the beginning, we're having to learn while working at the processes outlined earlier.

So how can we move on faster?

Well, you can't shave much time off process #1. You still need to have the ideas yourself. But you can utilise some of the excellent keyword research tools out there (free and paid) to get inspiration and ideas as well as being able to check out their viability.

But you can do something about the other three processes.

However, unless you are technically capable and can also write wallet-opening sales copy, then you'll need to invest some cash yourself.

The Easy One First.

Let's take the most straightforward process first - Fulfillment. If you're selling your own product, then you'll need some form of shopping cart and payment processor.

Once you have these set up, the fulfillment of electronic deliveries will run on autopilot apart from the odd support request or refund.

If you're selling a physical product, then there are various fulfillment services available - you'll just need to give up a percentage of your sales income to cover the costs.

The Big Results.

Processes 2 and 3 (Product and Marketing) are where you can really reduce your time and effort. But again, you will need to spend some money yourself.

Use Public Domain.

Now, you can reduce your product creation time considerably by taking public domain material and re-packaging or re-purposing it.

This still takes some time and effort, although you at least have a good foundation on which to build.

Interview With An Expert.

If you can find an expert in your chosen niche and they are willing to share their knowledge, then you have a very quick route to a "unique" product of your own.

The quickest and easiest way to go about this is to simply take an audio recording of the whole interview. After very little preparation, you can then sell the audio file as a download or on CD.

If you also get the audio transcribed, you can then include the written word in electronic or printed form. This adds more value to your initial product.

One Last Hurdle - The Sales Page

With both of the above methods, you're still left with the sales copy and web pages to set.

But, there is a way to overcome this.

Private Label Rights

If you can find one or more sources of good quality private label rights (PLR) material, then you can eliminate most of processes 2 and 3 Product and Marketing) at a stroke. Especially as a lot of good PLR products also come with ready-prepared sales and promotional material.

Also, because the producers of this type of product want it to sell well, they tend to concentrate on topics that people are hungry for information about. So you also get to reduce time spent on process 1 (Research) as well.

If you hunt around a bit further, you can also find providers who will also set up the sales and download pages for you as well as registering a suitable domain on your behalf.

Then, you can concentrate on tuning your traffic generation to bring customers flocking.

Jim Wilson writes for The Licenced Product Broker - a great resource for ready to sell information products and "instant" set up sales machines: www.internetmoneymatters.blogspot.com

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